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Here again, RescueTime offers its website visitors two options: RescueTime Lite, which is available for free, and its premium package: is an app that helps track productivity so users can see exactly where and how they spend their time. Work, Email, family life and even the news (I am a former journalist after all!) compete for precious time. If you’re anything like me, focusing on just one project can be a challenge when there are so many other activities demanding your attention. Joint partnerships are also a valuable way of getting many suitable prospects into your sales funnel, for the reasons explained above! 3. You can spend an hour or so with them, building trust and explaining the value of what you do – and in the end, pitch to them directly. A webinar centred around your core expertise will attract people who are interested in what you have to offer. There are companies that build their entire sales funnels around webinars, whether in partnership with other companies, or alone. And since Josh Turner promoted the event to his own followers, the webinar will result in a slew of new email subscribers for Ian Brodie, turning a one-time webinar into an ongoing opportunity to find new clients. Likewise, Ian Brodie most likely has access to the participants’ emails as well.
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During the hour-long webinar, Josh Turner will offer valuable content, showing companies how to get LinkedIn leads…īut of course, there’s another benefit for both parties as well.Įven if the webinar participants don’t all sign up for Josh’s LinkedIn course then and there, he will still have their emails – so he can continue marketing to them long-term.
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In one of several emails promoting the webinar to his email subscribers, Ian Brodie explains how it works. Since they probably have similar audiences, but don’t compete directly with each other, it makes sense to work together, so they can access each other’s followers. The pair, who both have large followings, teamed up recently to offer a webinar on generating leads through LinkedIn: Two minds are better than one, goes the saying, and that’s exactly what marketer Ian Brodie and LinkedIn trainer Josh Turner believe. In short, Amazon has carefully considered how, at every step of its customers’ journey, it can push them towards a purchase.Īnd now for something completely different…. (This is called ‘the Boomerang Method’ – find out more about it here.) That way, the whole buying cycle starts again…Īnd if you don’t buy? Within minutes, your Facebook feed will begin displaying ads for the books you browsed, reminding you to go back and buy them if you didn’t have time to complete your purchase, or weren’t sure. If you do buy, Amazon makes the ‘return path’ easy for its customers, following up within days with an email making further recommendations based on your personal preferences, and offering special discounts. Once you click through, Amazon is very clever: It doesn’t ask visitors if they want to buy, it asks how they want to buy: Hardcover? Paperback? Audio? (And usually, Kindle?) New? Used?īut even before you’ve whipped out your credit card, Amazon is already trying to upsell its customers, leading them on to their next must-have: How does it get interested buyers to its website? Its PPC and SEO power is such that any book (and indeed, practically any product) you Google leads to a link to Amazon, right at the top of the page: As you most likely already know, once you’re a customer, Amazon makes it easy to keep coming back. This massive online retailer is one of the kings of sales funnels. Let’s start with a company whose online sales funnel we’ve all been through…. So I’ve put together four case studies, which show how completely different companies attract and follow up with their prospects online, in order to convert them, and grow. I find it can be much easier to understand the sales funnel by looking at examples. “It’s the process businesses put in place to attract prospects, nurture them, and get them to buy from you.” Many of the explanations online don’t really help. (Although in reality, it’s none of those things.)